Home Decor, which has started production of sanitary wares in late 80s, is one of the leading sanitaryware producers in India. The competitive power in world markets of sanitaryware sector is increasing due to its ever growing manufacturing capacity, investments in modern technology and its superior quality advantage.
Today, Home Décor boasts of the oldest player from India survived in India in the sanitaryware sector just because of its sheer competitiveness in foreign shores.
The production capacity of Home Decor sanitaryware sector, which was 300 pieces/day in 1989, has reached 1300 pieces/day. In parallel to the increase experienced in the capacity of the sector, Home Decor has become one of the largest sanitaryware exporters from India.
- Home Decor is achieving 3% of the total UAE consumption.
- Home Decor is the eleventh major seller in UAE in respect of ceramic sanitaryware consumption.
- Of the domestic demand, a very small chunk is satisfied by Home Decor.
With the progress it has shown during the last decade, Home Decor is vying to be one of the major third world country exporting to Europe in such a field where competition is fierce.
Home Decor has been consistently exporting 3,00,000 pieces of sanitaryware since 2001. UAE, CIS and African countries form the largest export market for Home Decor in the ceramic sanitaryware sector.
At Home Decor development in the sanitaryware sector, is continuing all the time. The expansion of our sanitarywares in international markets, is continuing at a great pace due to India being a country rich in raw materials used in manufacturing of ceramics, her highly qualified work force and her geographical proximity to major sanitaryware markets. |
